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BITSian of the month - June 2010

Posted By Shwetha C K, Monday, June 21, 2010
And this month's star is...

Sudip Dutta ('95 Mech)

Sudip Dutta is the Managing Director and CEO of Aporv ( Prior to this, Sudip was Director, Sales at Persistent Systems, leading sales initiatives and managing Fortune 100 clients in USA, China and Taiwan. Sudip has 10+ years of combined experience in the management of technology based efforts and sales. He has worked in different roles including sales and optimizing the sales tracking process in a multi-billion dollar organization. He has exposure in International market including USA, China, Taiwan & India for ten years at Middle and Senior Management levels. Sudip has worked with Infosys, Larsen & Toubro, Sierra Atlantic and Persistent Systems. He is also the Founder and President of BITS.aid, the volunteering arm of his alma mater BITS, Pilani India. Sudip has also presented on various topics including Social Entrepreneurship & Sales at IIM, Lucknow and BITS, Pilani. He has an Engineering Degree from BITS Pilani, India and certification from INSEAD, Fontainebleau.


  1. You were on the peak of your corporate career as the Sales Director. Suddenly, how did entrepreneurship happen with ‘Aporv’?
    A decade of corporate job and then into entrepreneurship, but one must realize that entrepreneurship doesn’t happen suddenly. Sometimes you think about for a few months, sometimes a few years. You fret if the idea is feasible, discuss with friends and think about the pit falls.

    Aporv which means ‘unique’ in Sanskrit germinated from our own need, to find authentic Indian Handicrafts. I had been thinking about this idea for the close to a year and looking at the opportunity and the Social Impact decided to take the plunge. To think of it, the second largest occupation in India is handicrafts and we don’t have a decent platform for the artisans to show their creativity. Our mantra of "Correct choices are made” -  The artisan's choice to sell the product at a fair value and the appreciator’s choice to make an educated buy that resulted in the birth of  Aporv, bringing 12 differentiators to the market.

    I had to take the decision to leave a day job and start Aporv and give it the shape I had thought of. Luckily my family and friends helped in taking the right decision. Being in the corporate world for a decade, one of the hardest parts was leaving the ‘luxuries’ of a day job. With a start up you have to do everything - from changing the printer cartridge to signing partnerships, delivering your service/ product to taking the deal-making decisions. The satisfaction is that you are creating something that has not been done and doing something that people may try to emulate later.

  2. What, according to you, is the most important business ethic? ?
    Honesty. Being honest helps in the long run.

  3. What is the one thing that you believe every entrepreneur must have?
    Belief in the idea.

  4. How did BITS.aid happen?
    BITS.aid started from a need. I was looking to volunteer for a social cause and put my spare time to better use. I searched for projects but nothing interesting came up. That’s when I realized that there are few BITSians who are involved in projects and are need of volunteers. That gave me the idea to create a platform for BITSians where projects requirements and volunteer mapping can be done. BITS.aid went on to become the first online college-volunteer platform. Being an online model it was easy to get BITSians to collaborate and it became a model running into its 5th year. At one time we had 130+ volunteers volunteering for 10+ projects.  

    Volunteering is a difficult job, most of us don’t realize that. It doesn’t pay you anything, there are expectations from you, and you have to give up your free time. We wanted BITSians to realize their potential and also believe that helping a social cause and volunteering ones time help grow your horizon. Many of the volunteers with BITS.aid have joined some of the best global BSchools.

  5. What has been the most satisfying experience in your life?
    I guess it’s too early for me to answer this. Maybe 60, would be the right time to get to this.

  6. What keeps you engaged in your spare time?
    Love to hear some good music, also like to catch up on a few good reads when I find time.

  7. If you had a time machine, what would you do?
    This question took the most time to answer. Maybe go back in time and get the right answer faster.

  8. What is the craziest thing that you have done?
    Jumping from 13,000 feet. Realized the best way to overcome acrophobia would be this.
Personal Favorites

Blue Ocean Strategy, Good to Great, Da Vinci Code
Meat (any meat)
Shawshank Redemption
TV Series
Friends, Everybody Loves Raymond
Amir Khan, Naseeruddin Shah
Soccer, table tennis

BITSian Favorites

Hangout Place
SKY, ANC, C’Not, Dabba (not sure if it still exists)
C'not Restaurant
Forgot the name, one that used to serve Blue Moon shakes. Still don’t know why it was called blue moon, maybe because we could afford it once in a blue moon.
Was there a choice?
BITSian Slang
Mostly all

Spoken like a true BITSian
  1. Your BITSian experience in one word.
    Best-days-of-my-life (I know this is not one word, but couldn’t describe it better)

  2. One thing that you will always miss about BITS.
    Night-outs before the exams and doing everything else other than study

  3. Something you learnt at BITS that has always helped you.
    Competition is good. It helps you get better.

  4. How would you like to see BITS in the year 2020. Your ideal vision.
    Among the top 5 in schools in the world.

  5. For BITSians on campus: Not to leave campus without doing this one thing!
    One word – Friends. Make as many friends as you can during your 4-5 years at BITS. They will be your life long connections

  6. Your association with and thoughts about BITSAA.
    I have been involved with BITSAA since 2003, and have been amazed at how it has grown over the last few years. What excites me is the passion everyone in the team has. Amazing teamwork.

  7. Message to BITSians on campuses:
    Use your time wisely, involve yourself in extra-curricular activities. Dream, dream big. If you are looking to become an entrepreneur start in college, with the resources available at BITS it’s become a lot easier.

  8. Message to all BITSians:
    We should meet soon. Always a pleasure meeting BITSians.

Tags:  1995  aporv  bitsian startup  Dutta  handicrafts  Indian Handicrafts  Sudip  Sudip Dutta 1995 startup aporv handicrafts 

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Sudip Dutta says...
Posted Tuesday, June 22, 2010
Thanks for your support. If you haven't joined us on facebook yet, do show your support by joining us on facebook:
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