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BITSAA SV Workshop : Corporations Demystified - Beyond Engineering
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3/15/2011
When: 3/15/2011
6:00 PM
Where: UCSC - Extension in Silicon Valley
2505 Augustine Drive, Santa Clara, CA 95054
Contact: Bhargav Addala


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BITSAA Silicon Valley presents an opportunity for the engineer in you to be exposed to the areas of corporations you have always wanted to know more about.

What are the key goals of an organization and its management? How are they crafted?  What is strategic marketing ? How do companies differentiate themselves from their competitors?  How do companies decide on pricing of their products? How does sales work?  How do companies retain their customers?

These questions beyond the realm of engineering are so relevant for all those who want to take the next step in their careers. Join us for a primer on "The other side of engineering" by our in-house expert and fellow BITSian Prem Talreja ('70, BITS-Pilani,EEE) . He has an MSEE from Wisconsin and MBA from Duke University. He has served in engineering and marketing management roles in the semiconductor industry with stints at Infineon, Cirrus Logic, Moschip  and Sigma Designs. Currently, he is the Director of Sales at Sigma Designs and a part-time Instructor at University of California.

In addition to all of the above, Prem will cover these aspects of interest to your career: How can you create value for your company? What are the key aspects of career advancement? How can you grow in your company?

Limited Seats Available ! Register Early !
Venue - UCSC - Extension in Silicon Valley. 2505 Augustine Drive, Santa Clara, CA 95054
Registration - $20 (Snacks will be Provided ! )
Date - March 15th -6-9 PM

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