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News & Press: Aug 2008

BITSian leading environmental campaign in the Middle East

Tuesday, November 18, 2008   (0 Comments)
Posted by: BITSAA Newsletter
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Sandhya Prakash (nee Sandhya Raghavan) who belonged to the MMS batch of 1987 is currently creating waves in the UAE with a campaign that shes spearheading. The My Bag My Earth campaign launched in conjunction with Dubai Municipality and International Humanitarian City involves government and non-government organizations with the aim of reducing the usage of plastic bags in the region.

Supermarket packers are being trained to offer fewer plastic bags when packing shopping at checkouts and also the Dubai Municipality and the International Association for Human Values (IAHV) recently announced the Green Store awards, which will reward stores that take steps to reduce the number of plastic bags used. Sandhya is currently a creative director of projects at the IAHV.

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