Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Register
Community Search
News & Press: 2007

BITS Pilani alumunus Raj Sisodia coauthered "Firms of Endearment"

Sunday, November 23, 2008   (0 Comments)
Posted by: BITSAA Newsletter
Share |

Firms of Endearment is about gaining “share of heart,” not just share of wallet. It’s about aligning stakeholders’ interests, not just juggling them. It’s about building companies that leave the world a better place. Most of all, it’s about why you must do all this, or risk being left in the dust... and how to get there from wherever you are now.

From Costco to Commerce Bank, Wegmans to Whole Foods: today’s companies are becoming the ultimate value creators. They’re generating every form of value that matters: emotional, experiential, social, and financial. And they’re doing it for all their stakeholders. Not because it’s “politically correct”: because it’s the only path to long-term competitive advantage.

These are the Firms of Endearment. Companies’ people love doing business with. Love partnering with. Love working for. Love investing in. Companies for whom “loyalty” isn’t just real: it’s palpable and driving unbeatable advantages in everything from marketing to recruitment. Raj’s book – Firms of Endearment will show you how. You’ll find specific, practical guidance on transforming every relationship you have: with customers, associates, partners, investors, and society. If you want to be great–truly great–this is your blueprint.

We’re entering an Age of Transcendence, as people increasingly search for higher meaning in their lives, not just more possessions. This is transforming the marketplace, the workplace, the very soul of capitalism. Increasingly, today’s most successful companies are bringing love, joy, authenticity, empathy, and soulfulness into their businesses: they are delivering emotional, experiential, and social value—not just profits. Firms of Endearment illuminate this, the most fundamental transformation in capitalism since Adam Smith. It’s not about “corporate social responsibility”: it’s about building companies that can sustain success in a radically new era. It’s about great companies like IDEO and IKEA®, Commerce Bank and Costco®, Wegmans and Whole Foods®: how they earn the powerful loyalty and affection that enables truly breathtaking performance.


Sign In


Forgot your password?

Haven't registered yet?

Forgot your username?

HELP MAKE BITS #1
Bridges to the Future

LATEST NEWS

 

UPCOMING EVENTS


BITSAA BLOG


CARRY YOUR BITSIAN PRIDE

FOLLOW US ON

Multimedia Gallery
Prominent Chapters
Prominent Initiatives
© Copyright 2008-2013 BITSAA International
Privacy Policy