BITS Pilani alumunus Raj Sisodia coauthered "Firms of Endearment"
Sunday, November 23, 2008
Posted by: BITSAA Newsletter
Firms of Endearment is about gaining
“share of heart,” not just share of wallet. It’s about aligning
stakeholders’ interests, not just juggling them. It’s about building
companies that leave the world a better place. Most of all, it’s
about why you must do all this, or risk being left in the dust...
and how to get there from wherever you are now.
From Costco to Commerce Bank, Wegmans
to Whole Foods: today’s companies are becoming the ultimate value
creators. They’re generating every form of value that matters:
emotional, experiential, social, and financial. And they’re doing it
for all their stakeholders. Not because it’s “politically correct”:
because it’s the only path to long-term competitive advantage.
These are the Firms of Endearment.
Companies’ people love doing business with. Love partnering with.
Love working for. Love investing in. Companies for whom “loyalty”
isn’t just real: it’s palpable and driving unbeatable advantages in
everything from marketing to recruitment. Raj’s book – Firms of
Endearment will show you how. You’ll find specific, practical
guidance on transforming every relationship you have: with
customers, associates, partners, investors, and society. If you want
to be great–truly great–this is your blueprint.
We’re entering an Age of
Transcendence, as people increasingly search for higher meaning in
their lives, not just more possessions. This is transforming the
marketplace, the workplace, the very soul of capitalism.
Increasingly, today’s most successful companies are bringing love,
joy, authenticity, empathy, and soulfulness into their businesses:
they are delivering emotional, experiential, and social value—not
just profits. Firms of Endearment illuminate this, the most
fundamental transformation in capitalism since Adam Smith. It’s not
about “corporate social responsibility”: it’s about building
companies that can sustain success in a radically new era. It’s
about great companies like IDEO and IKEA®, Commerce Bank and
Costco®, Wegmans and Whole Foods®: how they earn the powerful
loyalty and affection that enables truly breathtaking performance.