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News & Press: Aug 2011

Manu Sawhney in top 10 most influential sports executive

Monday, August 22, 2011   (0 Comments)
Posted by: BITSAA Newsletter
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Manu Sawhney, Managing Director of ESPN STAR Sports, has been voted into the top ten list of Sportcal’s poll on the most influential sports executive over the last two decades. Manu is the only Asian to make it to this list.

Manu holds a Bachelor's degree in Mechanical Engineering from the Birla Institute of Technology & Science (BITS), Pilani, India and has done his Masters in International Business from the reputed Indian Institute of Foreign Trade (IIFT), New Delhi, India.

In his words,

“I’m heartened to have been involved in the growth of sports broadcasting in this highly diverse Asian market. The business of sports broadcasting in Asia continues to be full of challenges, and yet its potential for growth and innovation remains compelling. This recognition is a testament to the commitment and passion of every member of the ESS team, and the can-do spirit of the organization.”

“Serving the fan continues to be our foremost objective and with our various multi-platform offerings aimed at enhancing the overall experience of sports fans, we are better placed than ever today to further build upon the strong equity we enjoy with the sports fans across the region.”

Manu was with ESPN STAR Sports since its inception in 1996 and rose through the ranks and supervised various major key posts in the company and served as the Managing Director of ESPN STAR Sports India and Executive Vice President of Programming and Marketing, Asia before becoming the Managing Director of ESPN STAR Sports Asia in September 2007.

Congratulations Manu!

About is widely recognised as the leading online publication for the global sports market, and the accolade highlights the significance of Manu’s contributions to the growth of sport broadcasting industry in Asia, where he played a critical role in developing the pay-tv industry and key sports’ franchises when it was still at a nascent stage to a vibrant industry with robust growth today. In addition, Manu has played a very important role in further developing the game of cricket globally on back of global acquisitions of some of the most significant cricket events such as the ICC Tournaments and Champions League T20 which under his leadership have been very successfully distributed and syndicated across the globe.

About ESPN STAR Sports:

ESPN STAR Sports is a 50:50 joint venture between two of the world’s leading cable and satellite broadcasters. It features a comprehensive portfolio of multimedia assets including its television networks (ESPN, STAR Sports, STAR Cricket, ESPNEWS, ESPN HD), broadband network (ESPN Player), digital content services (, mobileESPN), and its on-ground Event Management Group with the aim to engage and entertain sports fans anytime, anyplace. ESPN STAR Sports showcases an unparalleled variety of premier sports from around the globe featuring some of the most iconic sports events to a cumulative reach of over 300 million viewers in Asia through its 21 television networks and 2 broadband network, each localized to deliver differentiated programming to meet diverse needs of Asian sports fans.

Full story: Link

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